How we work together
Every coach we work with starts in the same place: doing too much, holding all of it, and the sense that handing it off will create more work than it solves. So we don't start with a retainer. We start by understanding your business - then we build the right level of support around it. Here's how that works, and what each step costs.
Step one: The Operations Audit
450 € | One-time | With Ioana
The front door and the smartest first move, whether or not we go further. You and Ioana spend ninety focused minutes inside your business - your systems, your marketing, your tech stack, and your workflows. Then you receive a written report: what's working, what needs to be created or improved, the order to fix it in, and exactly what we could take off your plate.
You walk away with:
- A clear picture of what's actually draining your time.
- A prioritised list of what to delegate first.
- A written plan you own - yours to keep, whether you hire us or handle it yourself.
Most people use the audit to finally see their business clearly. Many then ask us to run the plan for them. Either outcome is a good one.
Step two: Ongoing Support
Core Operations Retainer
2200 €/month
Your essential back office, handled - so the day-to-day stops running through you.
What's included each month
* Up to 18 hours of operational support:
- Inbox, calendar, scheduling, general admin
- Light systems/CRM upkeep
* Content production: 2 core pieces (podcast, blog, or video), repurposed, designed, and scheduled into up to 8 social posts.
* One monthly check-in call with your Operations Lead
* Weekly written report on where things are at
Ioana's layer:
* A monthly strategy & planning call (review + set next focus)
* Oversight of the team and a final quality check
Best for: the coach who's producing content and carrying the admin alone, and needs that steady load lifted reliably.
Not included: tech & automation builds, new lead magnet production, funnel creation, launches, or deep quarterly planning. (You send your own email campaigns at this level.)
Full Operations Partner
3900 €/month
The closest thing to a full operations department without building one yourself. Everything Core does, plus the technical and strategic layers Core doesn't touch.
What's included each month
* Up to 32 hours of operational and technical support:
- Inbox and admin
- Tech and automations (opt-ins, integrations, CRM)
- Systems & Workflows - building/documenting
* Content production: 4 core pieces, repurposed into 10 social posts and 4 emails to your list, with existing lead magnets connected to your content.
* A quarterly review & planning session with Ioana, plus coordination of an existing VA (agreed at onboarding).
* Two monthly check-in calls with your Operations Lead
* Weekly written report on where things are at
Ioana's layer:
- A monthly strategy & planning call, oversight, and final quality check.
- The quarterly deep-dive: reviewing the quarter and planning the next.
Best for: the coach who's scaling and ready to hand over operations as a whole - not piece by piece.
Launches, new lead magnet production, and funnel creation are priced separately as add-ons.
How we're divided - who does what
We're transparent about this, because it's the part that makes the whole thing work.
Ioana:
Strategy & Oversight
The audit, your planning, the direction, and the quality of what's delivered. A decade running operations inside coaching businesses means she knows what "good" looks like. Ioana owns the question "are we doing the right things at the right time?
Your Operations Lead:
Day-to-Day Delivery
Your single point of contact. They run the team day to day, keep the work moving, and make sure nothing falls through. The Operations Lead owns the question "is it getting done, on time, to standard?"
The Delivery Team:
The Doing
A reliable group of specialists covering admin, content production, tech, and systems. Accountable to your Operations Lead.
When you need more - Add-ons
Your retainer covers what a typical month looks like. When something bigger comes up, we scale up rather than stretch the retainer thin:
- Extra content: additional pieces, social posts, or done-for-you emails beyond your tier.
- New lead magnets & funnels: a free resource or opt-in funnel built from scratch.
- Launches: priced by scope as low, medium, or high complexity.
Each is quoted clearly before anything starts. No scope creep, no surprise invoices.
Keeping it clean
Every engagement starts with a proper onboarding, so handing over access, context, and priorities is smooth, not chaotic. Scope is defined clearly up front: what's included, what isn't, and what's available as an add-on. No surprises, on either side.
Answers to questions you might have
Do I have to commit long-term?
The audit is one-time. Retainers are monthly. We do recommend starting with a minimum of 3-months for a proper onboarding and to see actual results, after which we earn the next month by being worth it.
You show hours - am I tracking a timesheet?
No. The hours are just there to show you the scale of support you're getting.
What if I only need one thing?
Start with the audit. If a single area is all you need, we'll tell you honestly. We'd rather be the right fit than the bigger invoice.
Can you work with my existing tools and the help I already have?
Yes. We fit into what you've built rather than forcing you to start over.