SOUL MEETS STRUCTURE · WORK WITH ME
Two ways to go from
scattered to clear.
Both are 1:1, deeply personal, and designed to move you out of the overwhelm and uncertainty, into clarity and a grounded plan you can actually follow. The question is simply where you're starting from.
IF YOU'RE READING THIS PAGE
You're already closer
than you think.
"I've started the plan. I've changed the plan. I've scrapped it and started again."
The fact that you're here means you're ready. You're done going in circles. You want someone to think alongside you, ask the right questions, and help you build something you can actually follow.
Both offers below start from the same place - you, as you are right now - and end with the same thing: a written plan, a clear direction, and the calm that comes from finally knowing what Monday looks like.
"I have so many ideas I don't know which one to choose — so I choose none."
"I know what I want to build. I just can't seem to get out of my own way."
"I just want someone to help me figure out what to focus on — and then help me plan it."
THE FOCUS POINT
2-HOUR SESSION
You're capable, committed,
and somehow still
building the same thing over.
You're not a beginner. You have clients, you've sold before, you know your work is good. But every quarter ends in roughly the same place: too many half-built things, too many directions pulling for your attention, and a growing suspicion that the problem might be you. It isn't. In two hours together, we find the one thread that's actually yours right now, name it clearly, and build the plan.
€597 — single session
"The hardest thing for established women in business isn't starting. It's getting from where they are to the next phase, and doing it without losing themselves in the process."
This is for you if...
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You've been in business long enough to know the problem isn't effort - and yet here you are again
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You have three offers in various stages and can't decide which one to lead with, so none of them are fully out in the world
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You start every week with a clear plan and end it wondering if you worked on the right things
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You've bought the courses, hired the coaches, tried the systems, and something still feels fundamentally unclear
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You want a plan that's actually yours, built around how you work and who you are, not a template you'll abandon by week two
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You're ready to make the decision and be done with the circling, even if the direction feels imperfect
This isn't for you if...
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You're not ready to invest in your clarity and peace of mind
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You want someone to make the decisions and then execute them for you
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You're not willing to be honest about where you actually are, not where you think you should be by now
What happens in our two hours
Before we meet
You'll receive a short intake form with specific questions about what's pulling you in different directions right now, what decision feels heaviest, and what you've already tried. I read every answer before we speak, so we go straight into the real work rather than spending the first forty minutes on context.
SENT INTAKE FORM TO BE COMPLETED UP TO 24HRS BEFORE SESSION
Your written Session Map
The same day, I send you a one-page written summary: your one focus, your three immediate actions, and what you're intentionally not doing right now. This is the document you return to when your brain starts generating new directions again - because it will, and having this written means you don't have to hold it in your head or make the decision again.
DELIVERED SAME DAY
The session
We start by mapping the full picture - everything on your plate, every direction pulling for your attention. Then we narrow. I bring the operational eye of years working inside real businesses alongside the grounded presence of a Reiki Master and Qi Gong mentor. We find the one thread that actually moves your business forward right now, name your three concrete next steps, and - just as importantly - decide together what you're putting down. That last part is often where the relief lives.
2 HOURS LIVE VIA ZOOM
7 days of grounded support
For one week after our session, you can reach me via Voxer. Not for strategy overhauls, but for the moments when you start second-guessing the focus and need one grounded voice to remind you what we found and why it's right. The week after a clarity session is when doubt does its best work. This is how we meet it.
7-DAY VOXER ACCESS
WHY THIS WORKS DIFFERENTLY
You're not getting a framework to fit yourself into. You're getting someone who can see your whole picture, and has been inside businesses like yours.
Before coaching, I spent years as an Online Business Manager. I know what it looks like when a capable woman is stuck, and it's almost never what she thinks it is. The problem is rarely the idea, the offer, or the effort. It's the absence of one honest direction that's actually hers. That's what we find together.
I'm also a Reiki Master and Qi Gong L1 mentor, which changes the quality of presence I bring to this work. When it serves, I draw on these tools. Not as a formula, but as a response to what you and the session need. What stays constant: we always work from the inside out, because clarity that only lives in the head doesn't last.
Strategy and soul in the same two hours. You don't have to choose between them.
Questions about The Focus Point Session
Is this a sales call for a bigger programme?
No. This is a complete, standalone session. There is a natural next step for women who want support building what we map out, but it is never assumed, and there's no pressure. You will leave with real clarity regardless of what you choose next.
I have so many things to work through. Can two hours really be enough?
That feeling - that there's too much to cover - is exactly why you need this session. The work isn't to cover everything. It's to find the one thing that, if you focused on it, would make everything else clearer or irrelevant. Two hours is enough for that when the session is well prepared for, which the intake form makes possible.
I've tried strategy sessions before, and nothing has stuck. Why would this be different?
Because this isn't a framework applied to your situation in the hope it fits. I'm looking at your specific business with operational eyes while holding the full picture of who you are - your capacity, your way of working, what your life can actually hold right now. The clarity we find is genuinely yours. That's what makes it stick.
What happens after I pay?
By that point, you have your session booked, and you'll receive your intake form to complete up to 24 hours before the session. No waiting, no back and forth. You book, you get the date, we do the work.
What if I want to continue working together after the session?
At the end of our session, I'll give you an honest sense of what I think your next step is. If The Focus Container feels like a natural continuation - if you want support building what we mapped out, rather than doing it alone again - we can talk about it then. No pressure, no pre-planned pitch.
Many women come to The Focus Container directly from The Focus Point. They leave the session with clarity on their direction and want support in building it without losing the thread again.
If that's you, keep reading.
The Focus Container
12-WEEK CONTAINER
The plan exists.
Now build it
with someone beside you.
A 12-week container for the established woman in business who knows what she wants to build next and is tired of building it alone, losing momentum halfway, watching a solid plan dissolve the moment life gets loud, or arriving at the end of another quarter in roughly the same place. Six sessions. A real operational plan from week one. Strategic guidance and grounded presence, throughout.
€2.800 — 12 weeks | 6 sessions
A 30-minute conversation to confirm this is the right fit and the right time. No pressure, no pitch.
"She doesn't need more motivation or another plan in a document. She needs someone who can see the whole picture of her business, help her build something actually workable, and stay in the room with her while she builds it."
This is for you if...
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You have clients and income, but keep hitting a ceiling, and scattered focus is part of why
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You've made plans before that looked great on paper and quietly disappeared within weeks
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You're tired of building alone. You want a thinking partner who genuinely understands how businesses operate
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You want accountability that's strategic, not just encouraging - someone who can actually see what's blocking you
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You're soul-led and want a business that reflects that, but you also want real, tangible results
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You're willing to show up, do the work, and be honest when things don't go to plan
This isn't for you if...
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You want someone to build it for you. This is coaching and strategic guidance, not done-for-you execution
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You want a template to follow - everything here is built specifically for your business
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You're in active crisis - this container is for building forward steadily, not for emergency support
How the twelve weeks unfold
Six sessions across three phases - foundation, build, and integration - with real time to work between each one
1
2
3
4
5
6
PHASE 1 — FOUNDATION
WEEK 1
The Plan Session — 2 hours
We start with a full business audit through my OBM lens - what's generating, what's draining, where your focus is scattered, and what the next 90 days genuinely need. We don't brainstorm possibilities. We land on a real plan. You get a written 90-day operational document: the focus, sequenced priorities, and what you're deliberately setting aside. This is a working document built to run your business from, not a list of intentions.
DELIVERABLE: PRE-CONTAINER BUSINESS INTAKE AUDIT +WRITTEN 90-DAY OPERATIONAL PLAN PDF DELIVERED IN 24H
PHASE 2 — BUILD
WEEK 3
Build Session 1 — 75 minutes
You've been building for two weeks. We look at what actually happened: what moved, what stalled, where the scatter crept back in. No performance needed. We adapt the plan where reality requires it, name the one thing between you and your next milestone, and rebuild momentum from a grounded place.
DELIVERABLE: UPDATED PRIORITIES + SESSION NOTES
PHASE 2 — BUILD
WEEK 5
Build Session 2 — 75 minutes
The mid-point is where most self-led building unravels. Life has intervened. A new direction has appeared. The original plan has started to feel uncertain. This is precisely when having a consistent strategic presence matters most. We look at what you've learned from actually building - often more valuable than the plan itself - and recalibrate the next sprint.
DELIVERABLE: RECALIBRATED SPRINT PLAN
PHASE 2 — BUILD
WEEK 7
Build Session 3 — 75 minutes
Past the halfway point. The plan has been tested by reality in ways that couldn't be predicted from the start. We look at what's been built, what's shifted in your understanding of your business, and what the final phase needs. This session often surfaces the clearest strategic insight of the entire container.
DELIVERABLE: FINAL PHASE PRIORITIES + MOMENTUM MAP
PHASE 3 — INTEGRATION
WEEK 10
Integration Session — 75 minutes
We consolidate what's been built and what's been learned. What's working that needs protecting. What can be simplified, delegated, or stopped. We make sure the business you're building is one you can actually sustain, not one that requires you to keep pushing at the same intensity forever.
DELIVERABLE: SUSTAINABILITY REVIEW + SIMPLIFIED FOCUS
PHASE 3 — INTEGRATION
WEEK 12
Completion Session — 75 minutes
We close with intention. What got built. What you learned about how you work, what you need, and who you are as a business owner. And what the next 90 days look like, so you leave with direction and momentum, not just a sense of completion. Many women choose to continue working together from here. That conversation happens naturally if it's right - there's no pitch.
DELIVERABLE: COMPLETION SUMMARY + 90-DAY HORIZON MAP
Between sessions - Voxer access for the full 12 weeks
For the full 12 weeks, you have access to me via voice/chat message - not as an open channel, but for the moments that can't wait. A gut-check before you make a decision. A "does this still fit the plan?" when something new arrives. A grounded second voice before the scatter takes hold again. Small touchpoints that keep the momentum real between our calls.
A word on how this actually works
The 6 sessions above are a map, not a contract. They give us a shared sense of direction and pace, a starting point we both know we can navigate from.
In practice, every container shapes itself around the woman inside it. If you're deep in a build phase and momentum is strong, we stay there rather than forcing an integration conversation before it's ready. If the plan you leave week one with holds all the way through - nothing needs recalibrating, the direction stays true - then our build sessions become space to go deeper rather than wider. And if you choose to continue beyond the 12 weeks, the closing session becomes a transition rather than an ending, and we map the next phase from there instead.
What stays constant across every container is the opening plan session, the written deliverables, and the Voxer access throughout. Everything else bends around what you actually need as we go.
WHAT MAKES THIS DIFFERENT
This is not accountability coaching. It's operational intelligence, and it changes everything about how a plan actually gets built.
Most accountability support gives you someone to report your wins and losses to. That has its place, but it's not what this is. I bring years of experience as an Online Business Manager inside real businesses, which means I can see what you can't see from inside your own: where your plan will create a bottleneck two steps ahead, where you're overcomplicating something that needs to be simple, where the thing you think is the problem is pointing to something else entirely.
I'm also a Reiki Master and certified Qi Gong L1 mentor, which changes the quality of presence I bring to this work. When it serves, I draw on these tools as a response to what you and your business need in a given moment. That's what makes the guidance feel different from a purely tactical accountability relationship.
What you're getting is a thinking partner who has been inside the operational reality of businesses like yours, who can hold the strategic view and the human view simultaneously, and who will not let the scatter win when it tries to come back. That's exactly what the container is built for.
Questions about The Focus Container
What is the discovery call, and what happens on it?
It's a free 30-minute conversation, no pitch, no pressure. I want to understand where you are in your business, what you're trying to build, and what's been getting in the way. You'll get a real sense of how I work and whether this container feels like the right fit. If it's not the right time or the right match, I'll tell you honestly. If it is, we talk next steps from there.
Do I need to have done The Focus Point first?
Not necessarily, though many women come to The Focus Container directly from The Focus Point because they want support building what we mapped out together. If you're coming in fresh, the discovery call helps us make sure you're in the right place at the right time. Either way, they are two standalone offers.
Will you help me execute - build systems, write copy, set things up?
No, and that's intentional. You're the one building your business, I'm the strategic presence guiding you as you do. I can see the whole picture clearly, help you make better decisions faster, and catch what you can't see from inside it. The execution belongs to you. The intelligence and support behind it belong to us both.
What if life happens and I fall behind the plan?
Then we work with what actually happened, not what was supposed to. The sessions are spaced specifically so real life can occur between them. We never start from "why didn't you do the thing." We start from "what did happen, and what does that tell us?" The plan is a living document, not a test you can fail.
I tend to get excited by new ideas mid-build. Will this help with that?
That's one of the specific things this container is built for. Having a consistent strategic presence who knows your plan - and can help you evaluate a new idea against what you've already committed to - is exactly what stops the scatter from winning again. You'll still have ideas. You'll just have a much clearer way of deciding what to do with them.
Is there a payment plan?
Yes. Pay in full at €2,800, or split across three monthly payments of €950. We'll confirm which works for you after the discovery call.
YOUR NEXT STEP
Twelve weeks.
A real plan.
Someone who stays.
We start with a free 30-minute discovery call - a real conversation about your business, what you're building, and whether this container is the right fit right now. No pressure, no pitch.
€2,800
Pay in full or 3 × €950 - confirmed after your discovery call
BETTY · BREATHWORK & CEREMONY FACILITATOR
I was feeling quite lost with my business, overwhelmed with the gifts I have to share and the offers I want to put into the world. An afternoon with Ioana and I felt seen, understood, and free. I was able to take small steps to prioritise and focus on the things that really matter as a foundation to growth.
HÉLÈNE ·
ART THERAPIST & HOLISTIC PRACTITIONER
The overall feeling I got from working with Ioana is that it just feels so fully embraced and held in what I want to give birth to. Her intuition and my intuition working together was like a deep soul-level connection — a very different way of doing business coaching than I have known so far.
MARIJKE ·
INTUITIVE COACH
Ioana is an absolute gift. Her energy and her guidance meet you exactly where you're at, but the special thing is that she's also capable of helping you to break things down in little steps.
Ioana's space will hold you in the process, help you to find your own inner guidance, and gently yet clearly nudge you to ground it in the here and now. Gift yourself that!
PRIMAL MOVEMENT
COACH
Ioana is an amazing guide through her session. Her presence is grounding and calming, especially in the guided Qi Gong practices. I gained clarity on what I want to accomplish in the next quarter, with clean action steps. I also was able to see things I was consciously ignoring and now have the clarity to act on them. This session was incredibly helpful for my self-care, business, and relationships!